The truth
before you
build.
RETTR challenges your idea, tests the evidence and shows you what is worth building.
Most tools help you
write a business plan
RETTR first asks whether you should build the business at all. It is willing to conclude that an idea lacks evidence, carries material risk, or needs modification before a dollar is spent.
Running on an AI operating system that coordinates analysis, evidence and engineering as one system rather than a chat window.
Pressure and
production
Challenge
Find out why your idea might fail before the market tells you.
Build
Turn what survives into something you can actually build.
My concepts
Neighbourhood micro-fulfilment
- ›Problem is described from the founder's perspective
- ›Revenue expectation untested against willingness to pay
- ›Market size and reachability unquantified
The case against your idea
Before we help you build it, we're going to try to break it.
No evidence of demand from anyone other than the founder.
Revenue expectation is untested against willingness to pay.
Differentiation is stated rather than demonstrated.
Regulatory treatment of the service is unresolved.
Choose your depth
Upgrades buy depth, evidence, investigation and engineering — never manufactured fear. Pricing is provisional during the prototype.
- ✓Initial concept interpretation
- ✓Obvious risks and assumptions
- ✓Questions requiring investigation
- ✓The case against your idea
- ✓Severity-banded findings
- ✓Assessment across ten dimensions
- ✓20 blueprint modules
- ✓Business Blueprint document
- ✓Section-level regeneration